PageRank is an algorithm used by Google Search to rank websites in their search engine results. PageRank was named after Larry Page, one of Google’s founders. PageRank is a way to measure the importance of website pages.
Google Algorithm Updates
SEO is good for your site.
Grab, not all SEO is equally good.
Some optimization methods take time to give results but prove to be effective for a long time. Others work very fast, but when you start, you may end up leaving your site in a worse position.
Fewer savvy webmasters can use this logic as the reason that SEO is ineffective, but it really proves the opposite: search engines can tell bad sites badly. Google is, in particular, a specialist – no, the expert in measuring their value.

Google’s search ranking algorithm has made countless changes since its launch. In the past, no one could predict how to push low-quality sites at the top of the search results of low-quality methods, but Google dealt with them – with the help of algorithm updates.
Now compared to the past, there are very few ways around Google’s principle “Quality first”. There is no doubt that you have heard about the judges who made it possible: pandas, penguins, and pigeons, but some names.

If you see a sudden drop in traffic and ranking by looking at your site’s data, then you may be cut or claws by one of those animals.
which one? It depends on what you are doing with your site.
Nothing too much or nothing – Google algorithm updates cover many grounds.
Let’s see the seven biggest Google algorithm updates of all time.
Google Panda Update
This algorithm update is most likely to strike you.
Google Panda evaluates websites based on the quality of their content.
A page with high-quality content is rewarded with high ranking positions, and vice versa.
It is very good with optimization on the page, it boils down.

1. Thin content. It is not necessary that content with very few words be used.
Need a demonstration? “Is this Christmas?” In Google’s search bar Type and see what the first ranking is. The site checks the date and then says yes or no in your local language.
However, I would not encourage you to be Laconic like Spartan. When you create content, make sure it provides a clear answer to the user’s search query.
2. Low-quality content This means that you have the pain to see it, let alone read.

Poorly formatted text with grammatical errors, huge or otherwise distracted images, a design that negatively affects the user experience – whoever you suspect, will be rubbing users wrongly. Your visit to your site should be pleasant.
3. Useful, incredible content. The type that does not help users find or harm them directly. Google has no tolerance for the inability and arc artwork. Try to be a positive force.
4. Duplicate text. It is often known as “duplicate content”, but the panda is actually just fiddled over the copied parts of the text.
The images are a fair game. The video is a fair game except for YouTube. The text is the place where you should be careful.
It is okay to reuse the small bits of text as a quote – if you mark them correctly as a quotation in the content. Reusing the text and passing it as its original work, there is no one to go.
Do this on enough pages to interfere with the quality of your site, and Panda will take action.
5. Article spinning. It refers to attempts to avoid problems with duplicate content by rewriting the text from any other site.
Unfortunately, for those who try it, good content is also required to be original, and spinning often reduces the quality of the material, especially if you automate the process with the software.

Are you positive that your site was hit by Panda? Then your way of action is to improve the quality of your content.
If this is obvious to you, which pages require more work, then overhaul them: Eliminate those who humiliate users and algorithms and remove the most qualified approvals.
Google Penguin Update
This is the second algorithm update that is most likely to kill you.
Penguin is very common with Panda, but it evaluates websites for a different factor: their link profile. Backlinks positively affect the ranking of a site if.
:
1. They are kept on pages related to your linked pages
2. They are surrounded by content related to your linked pages
3. They point you to reliable sources
4. They come from many different domains
On the contrary, suspicious links from shady sources will negatively affect your ranking. The penguin ensures about it.

Important note: Google Penguin is not similar to Google’s manual tasks for unnatural linking. The penguin is completely automated and when your unnatural backlink is no longer the factor, then it will catch you on your site. In order to deal with manual actions, you must submit a reconsideration request in addition to refining those links.
1. Buying Link. This is a violation of Google’s Webmaster Guidelines for getting links that pass PageRank in exchange for money or products.
2. The decrease of anchor text variation. Text within backlinks is another factor that affects the quality of your link profile. If this lesson is the same everywhere, it will look like Google trying to manipulate your ranking.
3. Low quality of links. Backlink will turn off the penguin if its material is relevant to the lesser quality or linked pages irrelevant. You can not always control which links, but you should do all that to get rid of the harmful links.
4. Filling the keywords. Surprise! You think this will be the area of Panda because the keywords are on-page content.
But penguins also look for an unnatural use of keywords. Have you ever encountered pages with long, near meaningless sentences full of dozens of search queries?
This is what the keyword stuffing looks the worst.
If the problem is in the backlinks department, then you should dig it near you.

The easiest way to do this is to scan your site with Webster’s Backlink Quality Checking Tool.
Once you find all the bad apples in your basket, take them down through any available medium.
If you are able to delete them manually, do so. If you can talk to the person who manages the contents of the linking domain, do so. For those cases, when these two options cannot work, then the Google Disavow tool is.
Then get keywords on your site even if you have messed with them. Reduce the number until the text looks natural everywhere.
You can scan the pages of your site with WebSiao’s landing page SEO tool to check how much their content is in percentage.
Google Pigeon Update
If you have ever dubbed the local SEO, then you know most about ranking factors involved in it.
But did you know that Google uses them in a different search algorithm?

Two algorithms – for a traditional web search, another for local search. Such a split approach returns less than ideal search results. Two algorithms needed an update to better collaboration, and so it was made.
Result?
Website ranking is now determined by the location of your respective business and distance from the user: closer, higher
In addition, Google shortened its 7-pack and remade it in 3-pack. This was definitely a great help to the users … but for businesses, now it is a priority to compete for those valuable three positions.
It can not do a lot about the distance between your business and the user. But to attract users who are quite close, there is everything in your site to help you look high in search.
Reinforce your ranking position with SEO in general:
1. Create high-quality content related to your niche.
2. Use keywords that include your location.
3. Customize your site for mobile devices.
4. Create links from reputable sources.
Optimize for local search algorithms, as well:
1. Use text, images, and videos in your content that are strongly connected to your location.
2. Build listings on business directories and Google My Business.

3. Include quotation of a NAP (name, address, phone number) in those listings and on your site.
4. Get positive reviews and testimonials from your customers.
5. Leverage structured data on the pages of your site.
Google Hummingbird Update
Unlike panda and penguins, Google Hummingbird’s objective has not changed how websites are ranked – at least not directly.
Hummingbird’s goal was to improve self-discovery: By explaining the user’s intention to a question, he returned the web page to the algorithm which would be most suitable for the job. The context around the keyword became as important as the keyword.

Hummingbird introduced the era of meaningful discovery, as we know.
How do you meet your standards?
It is important to understand what users really want to find when searching online.
Most of the time it is obvious, especially if the question is in the form of a question. Provide answers in your content and be generous with descriptions, synonyms, and contextually relevant terms.
Before you write about it, it is highly recommended to do a thorough research on this topic; In this way, you will have all the necessary vocabulary and the means to use it correctly.

Be careful: the point is to help your audience, do not confuse them. You do not want to come in the form of a pseudo-consolidated that works very hard to fit.
1. Places where people are interested in this topic, such as blogs, forums, social media, Wikipedia, and Q & A platforms.
2. Keyword Finder Tool: Webseo’s Keyword Suggestions, Solutions, Answers Public or Ubersuggest
3. Google’s Search Tips and “Search Related to” section.
Wikipedia is a great example of a customized site for meaningful search and it was also before the Hummingbird. Thanks to being rich with information, its articles almost always satisfy the user’s intention behind one word and “what if” questions – because this is what Wikipedia is for. The same is true for other search results that appear for such queries.
Google Payday Loan Update
Payday loan shares a few things with Google Panda and Google Penguin, but it’s not confused with them. It has a different update in its authority. It started in 2013 when Google decided to remove the swamp of porn, casino, and high-interest loan sites.
This update was simple and simple. It targets sites using high-risk SEO methods (such as spammy links) to rank for the above keywords: sites like pornographic content, high-interest loan sites, casino sites, etc.

Naturally, without the use of spam techniques, sites that have been optimized for those questions have not been affected – in fact, some have reported an increase in their traffic when their competitors were reduced.
Unless you dub into Black Hat SEO, Google Paid Day Loan should never be your problem for you. If you have triggered it, however, the only solution is to abandon spamming methods and double on SEO activities that actually generate some value for users.
Google Mobile-Friendly update (Mobilegeddon)
A good day with a bounce and haze, an update was rolled out and it became a cause for some stir. Despite the horror names derived from SEO professionals, the sites have not been crashed and burnt.
All Google will present a new mobile search ranking factor: The quality of the user experience when viewed on a small screen.

Such an innovation increased due to the significant increase in the number of searches on mobile devices. Google had an inclination that we were heading towards the first world of mobile – and it was completely right. The need to customize your search algorithm for devices other than PC was justified.
This mobile-friendly update, AKA MobileGadgets reached in 2015, and since then, there is a new, different index for mobile-friendly websites. Eventually, the daylight was observed in 2018, and the sites prepared for it were immediately added to this new index.
A good start to check whether your site is already mobile-friendly or not. You can find out using Webster’s mobile optimization tool.
Suppose the result is negative, or you think you can do even more. How do you optimize your site for this Google update?
One website needs to meet certain requirements that are considered mobile-friendly. Change “mobile” with “user” and you can easily tell what half of them are; After all, mobile SEO is primarily user experience oriented.
Let’s see how many of these estimates you have made!
1. Responsive Design It is possible to design the website in such a way that it will automatically appear on any screen on which it can be displayed, remove the need to zoom in or scroll to the side.
2. Big font Another way to save users time is to make your text normally for PC screen. Consider making it bigger even above the fold, where you have to draw the visitor’s attention and motivate them to keep scrolling.
3. No irreversible elements. Who wants to see this message like “This content can not be played on your device”? They feel users are missing that. Consider the types of content that some devices are not supported (for example, there is such a relationship with Flash Mobile) and avoid using them.
4. No intrusion element (with some notable exceptions) A popup that is suddenly a UX killer covering the site you are browsing peacefully. If you need to show ads or your visitors efficiently to indicate that they can subscribe and get some good, do so so that most of your content is still visible and useful. If you make it easy to turn off your popup, then the user will greatly appreciate. There are exception alerts which have a good reason to block content such as an age verification popup.

5. Space between interactive elements. If a button, checkbox or a page is liked, then make them big enough to be pressed so that some space between them may be left so that the users with big fingers will not mistakenly.
6. No separate website. Obviously, nobody will hurt your SEO or ranking, but if you do not make any, then you will save time and effort. Instead of working on M-DOT, focus on just making your primary domain mobile-friendly.
If, for any reason, you need a separate website, make sure that all your links are working properly between them. Instead of going to the other site’s home page instead of the user, it is not uncommon for a faulty redirect.
7. The speed of loading. Google has finally announced its plans to create the loading speed of web pages as a ranking factor. This is even more important for sites that want to be mobile-friendly because mobile users tend to close the slow-loading tab as much as possible.
How does one load your site faster?
– Image Optimization. Images take a toll on the speed of packing as they are packing all kilobytes (or megabytes). Therefore, it is necessary to minimize the file size as possible while preserving their quality. Choose the most optimal format for your images and compress them with special software and services.

– No excessive code. The lower the code in a page, the faster it is analyzed by the browser. Make your pages work with minimal HTML, CSS, JavaScript and other types of code. A typical example of this method is AMP (Quick Mobile Page), which completely removes the javascript code and reduces the rest, which gives the blink-off-eye speed.
Google Fred Update
Fred is Legion because he is very much. Fred is all minor updates to Google’s search algorithm that are created every day. However, one of those unidentified updates proved to be the biggest problem, so this entry will be about this particular Fred.
March 2017 when many websites reported a sudden drop in traffic. Maybe yours too was one of them.

Wear-test webmasters knew immediately what this means: Another Google algorithm update. Their investigations revealed that some of the items in the affected sites were common, which proved to be sufficient to answer the question:
1. Aggressive advertising. Fred helped the websites that emphasized content on advertising revenue, this is the reason why users first visit websites.
2. Slim, low-value content. If users can find better content somewhere, Fred has shared the feeling and immediately rewarded more qualified websites.
3. Bad user experience. Fred was not liked about ways to interrupt Uex. If there are popups covering a whole screen on a site, then not optimized for mobile, or user-rude navigation, the result was the same.
Since it is always in the case of overcoming the penalty, the route in the direction of recovering from Fred is contrary to the loss of traffic. Everyone and their dog have advertisements on their site but do not give them a priority. This should be the content and user experience.

Make your content eligible to say competition and make your user feel silky smooth.
Interestingly, just before paying attention to Fred’s negative effects, some websites had seen a rapid increase in their traffic shortly before. It shows that Google is serious about improving the quality of search results. Was your site among the lucky or unfortunate people?
Google Update can affect your ranking. Be careful and check your site often.
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