How 404 Errors are Killing your SEO Efforts?

Have you recently redesigned your website? Whether you have switched to a separate content management system CMS or modified your website's format and structure, it is possible that some of your pages may no longer be available on their previous URLs.

If your website is completely new and does not have any links, then there is no big deal of new URL. But if there are too many links on your website that do not send users to actual pages, then this may have an impact on your search engine ranking.

Links are rationally the most important aspects of SEO. When another website is linked to your content, it increases its PageRank and it appears more in Google's search results relative to its competitors.

When you change the URL structure of your website or links on other pages, you lose this PageRank, which results in a decrease in search visibility, and a website that is not very powerful in Google's eyes.

Managing your 404 errors and redirecting links pointing to non-existent pages is a simple process that will help you avoid losing rankings due to dead links. Read on to understand how you can prevent 404 errors by affecting your SEO efforts.

What is the 404 error?

The error related to each web is a specific error code. Code 404 has been referred to "not found" error - this message alerts you from the fact that your browser was able to connect to the server that was looking for it but its target page was not found.

Whenever you click on a link, you will see a 404 error which does not point to an active page. For example, if another website is linked to a page on your website and you delete this page, then whenever they click on the link, users will get a 404 error.

404 errors for SEO are bad?

Google's official stance on 404 errors is simple and straightforward, indicating that they are a normal part of the Internet but are generally unwanted for SEO:

"404s are a very common part of the web, in fact, we really like it when you get rid of a page on your site, then you make sure that this" soft 404 "or Gives 410 reaction The code is suitable 404 instead.

When a link directs users to a page which returns a 404 error, Google accepts that the page is no longer available and removes it from its search index. It also leaves all PageRank from the link indicated on the page, which provides the link unnecessary.

If there are many links pointing to inactive or non-existent pages on your website that return 404 errors, then you are unavailable on PageRank which can help you rank high in Google's search engine results and generate more traffic. is.


Since PageRank is counted on both page and domain level, your entire website may suffer from specific 404 errors for some pages. Because of this, it is important that you redirect the important links that return 404 errors for users.

How to fix your 404 errors?

Improving the 404 errors on your website is a great way to increase the flow of PageRank on your website and improve the utility. The easiest and most effective way to fix 404 errors from SEO perspective is to use a 301 redirect.

301 is an HTTP response code that points to the Google search index robot of the user's browser, as well as your content has been permanently transferred from one URL to another URL. Unlike 404 errors, 301 redirects PageRank flow to your site.

When you come to a link that provides a 404 error, use 301 redirects to redirect users to the most relevant page on your website. It will direct PageRank from old URLs to new ones.

For example, if you run an e-commerce website that sells leather shoes and notices that there are several valuable links pointing to a certain leather boot page that gives 404 errors, then your leather use shoe Use 301 redirects to indicate the category's link.

If you run a B2B services website and see links pointing to a professional service page that no longer exists, then use 301 redirects to point to the same, relevant service page.

How to use 301 redirects, do not know? If you use the Apache Web server, you will need to modify your .htaccess file. Click here to read Apache URL Rewinding Guide and learn how to use 301 redirects on your website.

How to use 301 redirects?

The key to an effective 301 redirect is the relevance. If you redirect users to the page in which there is a single content on the deleted page on your website and their overall experience has improved, you will recover both PageRank and potentially lost sales.

If you redirect users to an old page on your website, which you want to rank higher, especially those pages which are not related to the links that return 404 errors in the past, you may not be interested in the irrelevant content. Risks of losing conversions

It is also important to not use the 302 redirect. 302 Redirect is used to indicate the user's browser and Google's search index robot that your content is only running temporarily. While 302 Redirects help users, they do not pass PageRank.

What if you have 404 errors?

If you recently reconstituted your website or switched to a new CMS, then you may have several hundred or thousand links that return 404 errors. In this case, redirecting them to different pages cannot be a cost-effective solution.

There are two ways to solve this problem. First, redirect all pages to your website's homepage - a quick and easy solution. The second option is to download your backlinks and give priority to the redirect link.

Measurements by downloading your backlinks using other SEO tools. Include this feature and enter the backlink in the scrapping frog. Select "List Mode" and keep an eye on the link pointing to your website which returns 404 errors.

From here, you can prioritize URLs with multiple high-PageRank links and redirect them to relevant internal pages on your website. Some valuable links or URLs with very low commercial value can be redirected to your homepage.

Does your website have 404 issues?

Although there are some links in almost every website in almost 40 websites, many websites have hundreds or thousands of valuable links from blogs, forums, and communities, which lead in traffic and PageRank in the direction. OK, nothing.

Use the tool above to view all the links pointing to your website and return any 40 URLs to find any URL. From here, you can redirect your URL to safeguard your website's PageRank and lose potential sales on 404 pages.

404 Errors Keywords

Have you recently redesigned your website? Whether you have switched to a separate content management system CMS or modified your website's format and structure, it is possible that some of your pages may no longer be available on their previous URLs.

If your website is completely new and does not have any links, then there is no big deal of new URL. But if there are too many links on your website that do not send users to actual pages, then this may have an impact on your search engine ranking.

Links are rationally the most important aspects of SEO. When another website is linked to your content, it increases its PageRank and it appears more in Google's search results relative to its competitors.

When you change the URL structure of your website or links on other pages, you lose this PageRank, which results in a decrease in search visibility, and a website that is not very powerful in Google's eyes.

Managing your 404 errors and redirecting links pointing to non-existent pages is a simple process that will help you avoid losing rankings due to dead links. Read on to understand how you can prevent 404 errors by affecting your SEO efforts.

What is the 404 error?

The error related to each web is a specific error code. Code 404 has been referred to "not found" error - this message alerts you from the fact that your browser was able to connect to the server that was looking for it but its target page was not found.

Whenever you click on a link, you will see a 404 error which does not point to an active page. For example, if another website is linked to a page on your website and you delete this page, then whenever they click on the link, users will get a 404 error.

404 errors for SEO are bad?

Google's official stance on 404 errors is simple and straightforward, indicating that they are a normal part of the Internet but are generally unwanted for SEO:

"404s are a very common part of the web, in fact, we really like it when you get rid of a page on your site, then you make sure that this" soft 404 "or Gives 410 reaction The code is suitable 404 instead.

When a link directs users to a page which returns a 404 error, Google accepts that the page is no longer available and removes it from its search index. It also leaves all PageRank from the link indicated on the page, which provides the link unnecessary.

If there are many links pointing to inactive or non-existent pages on your website that return 404 errors, then you are unavailable on PageRank which can help you rank high in Google's search engine results and generate more traffic. is.

Since PageRank is counted on both page and domain level, your entire website may suffer from specific 404 errors for some pages. Because of this, it is important that you redirect the important links that return 404 errors for users.

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